Cinema ads receive 85% attention
The results are literally eye-catching! In the case of online advertisements, a mere 1.4% of them are, on average, actually viewed. TV fairs a little better, ringing in at 23.1%. Cinema, however, leaps out with a massive 85%. All without distracting our gaze. And we have some more yielding statistics that cannot be overlooked. You can download the research right here.
Get a lot more effective attention/euro
Of course cinemagoers watch more attentively – we hear you thinking – in the dark, from their comfortable seats, etc. But it costs me a lot more as an advertiser.
But that is far from the truth! When expressed in terms of actual attention per euro, cinema is actually a lot more cost-effective. Per 1000 contacts at the cinema, 1 second of actual attention costs €2.60. On TV, the amount rises to €3.10 and online up to as much as €62.60!
We call it “attention CPM” or aCPM. The cost of 1 second of actual attention per 1000 contacts. Something we explain in detail in our white paper.